Easy Video Player

Video is the next step in online marketing – introducing Easy Video Player.

Using video will help you to connect with your customers better than ever before because not only can people see your face, hear your voice and see your personality shine through, people are statistically more likely to understand and retain your marketing messages by watching them on screen rather than reading them.

Whereas there are numerous video hosting options available online, such as Youtube and Google Video, serious internet marketers often want to use a provider which does not display videos in the public domain, e.g. for private members videos and will also be able to handle huge volumes of traffic for product launches.

Rather than host these videos on their own server which could prove costly and a huge drain on server performance, the hosting provider of choice for marketing purposes is Amazon Web Services (AWS). A massive bank of servers means even the largest product launch will not see websites crash under the weight of hundreds of thousands of visitors, while data transfer is also dirt cheap, costing pennies per gigabyte.

Unfortunately, Amazon’s superior service is also very difficult to use if you are not technically minded and frightens people off from using it which is a real shame.

But that’s where Easy Video Player comes in. This incredible piece of software acts as a gateway between yourself and AWS and makes it easy to upload and manage your videos from your web browser!

I have been priveliged to have used Easy Video Player before it’s official launch on Tuesday 12 January, 2010 and I will update this blog during the run up to its release to show you how easy it is to use and what an amazing piece of software it is!

You will wonder how you ever lived without it!